On January 4, 2025, the year-end summary meeting of MK Energy (Shenzhen) Co., Ltd. successfully concluded. The meeting, held at our Huizhou factory, was a comprehensive review of the past year and a look forward to future developments and plans. All employees gathered together to witness this significant moment.

The meeting began with each department presenting detailed reports on their work in 2024. The reports were rich in content and highlighted key achievements, while also addressing challenges and proposing practical solutions and plans for the future.

Business Department – Performance Breakthrough, Deep Market Penetration

In 2024, the new energy market environment was highly competitive and complex. The Business Department achieved steady growth by adopting flexible sales strategies and offering excellent customer service, precisely meeting customer needs. At the year-end, the department opened a new marketing center in Nanning, demonstrating their success in deepening regional market penetration and expanding customer resources. Notably, they made significant progress in enhancing customer satisfaction and loyalty.

Marketing Department – Trend Insights, Market Expansion

The Marketing Department conducted thorough market research to stay ahead of industry trends. During the meeting, they shared their practices in new media marketing, brand building, and using various multimedia formats like images and videos to shape the brand’s image, thereby enhancing the company’s international presence. They also expanded sales platforms, opened new sales channels, and developed effective marketing strategies to significantly increase market share in 2025.

R&D Department – Technological Innovation, Product Upgrades

As the company’s source of innovation, the R&D Department made substantial progress in technology development and product innovation over the past year. In addition to regular product design and solving technical challenges, they provided a detailed overview of the development process, technological highlights, and market applications of new products, showcasing the company’s leadership in technology. Finally, the R&D team outlined their goals and plans for the coming year, aiming to inject new energy into the company’s growth through continuous innovation.

Production Department – Efficiency Improvement, Quality Assurance

As the backbone of production, the Production Department shared their successful experiences in optimizing production efficiency and upgrading quality control. They achieved these improvements by introducing advanced production equipment, optimizing production processes, and enhancing quality monitoring. In alignment with the sales targets set by the Business Department, the Production Department also presented their production plans for 2025, ensuring solid production support for the company’s continuous development.

Other departments also provided comprehensive reports on their 2024 achievements and developed detailed work plans for the upcoming year. This cross-departmental collaboration and commitment have been key to the company’s thriving progress.

After all departments had presented their reports, the company’s leadership delivered an important speech. Mr. Li, the CEO, expressed high praise for the hard work and accomplishments of each department throughout the past year. He emphasized that in the new year, the company would continue to increase its investment in R&D, strengthen market positioning, and optimize management processes to maximize growth potential. Additionally, Mr. Li encouraged all employees to maintain a spirit of unity and collaboration, take responsibility, and strengthen internal communication to work together toward the company’s next phase of growth.

In conclusion, Mr. Li stated that in the face of future market opportunities and challenges, the company must remain clear-headed and highly perceptive, continually enhancing core competitiveness and flexibly responding to market changes to ensure sustainable development.

The year 2025 will be a critical year for the company’s growth. All departments are expected to focus on team building, improving professional skills, and expanding business areas to tackle the increasingly fierce market competition. Each department should set clear work goals and performance milestones for the upcoming year, deeply understand the mission at hand, and unite to help the company advance forward.

The successful conclusion of this meeting not only added significant weight to the company’s development blueprint but also ignited a flame of ambition in the hearts of every employee. We call on all colleagues to maintain a positive and proactive spirit, work together, and face the challenges and opportunities of 2025 with determination!